What We Do
At Tortuga, we provide a complete back-office distribution solution for alcoholic beverages, beers, and soft drinks across the UK. Our services are designed to let you concentrate on your passion as a brand owner - building your brand and engaging with customers - while we handle the distribution and logistics.
With decades of experience, we offer:
Seamless Back-Office Operations & Attention to Detail
We handle all behind-the-scenes processes so you can focus on your passion—building your drinks business through sales, marketing and innovation.
Access to Customers
Tortuga has open accounts with the majority of trade customers in the UK, from large national grocers & wholesalers, to small independent retail shops. Having these open accounts means fewer barriers to start selling your product to new customers, saving considerable time.
Visibility & Transparency
Visibility of orders & stock levels, and transparency of distribution costs. Our Client Dashboards and our App allow brand owners to have live information to make informed decisions. No waiting for monthly/quarterly distributor reports.
Time & Cost Savings
We help you reach the market faster and more cost-effectively while offering industry-leading expertise. Our clients can expect huge savings through our consolidated delivery model.
Entrepreneurial Growth and Focus on Providing Visibility & Insights
Our problem-solving capabilities and live information & insights empower independent drinks business owners to scale efficiently.
Innovative Distribution Model
Designed for businesses of all sizes, our approach ensures efficiency and affordability in a competitive market.
Comprehensive Services
Order processing, supply chain management, invoicing, credit control, automated reporting, and insurance.
End-to-End Management
Product information, stock control, distribution, order capture, administration, and processing.
Unrivalled Industry Knowledge
A deep understanding of the UK drinks market—from household names to niche suppliers and start-ups.
Take back your time, reduce costs, and focus on growing your business in the industry you love!
A Complete Back-Office & Logistics Solution
Testimonials
“Tortuga manage everything seamlessly, from landing stock under bond, to invoicing, to overseeing logistics, ensuring that all our customers, including major accounts like Waitrose, receive their stock on time and in perfect condition.
One of the standout elements of working with Tortuga is their live dashboard, which allows us to track inventory in real time, view sales mix by value and customer, and quickly pull insights to support decision-making. It’s been a game-changer for staying agile and data-driven as we grow”
“Tortuga is a new and brilliant solution to drinks distribution. Tortuga gives independent brands all the operational and RTM benefits of a traditional distributor but allows the brand to retain control over their sales and marketing functions. In addition, the new portal gives us complete visibility of our sales, stock and expenses. A brilliant business model, managed by some very experienced and well-connected people from the UK drinks industry”
“As a startup in the spirits industry, working with Tortuga has been one of our best decisions. Their reporting systems provide clear, actionable insights that support smarter decision-making. Their strong relationships with wholesalers make it easier to get our products to market with less friction. Most importantly, their efficient system of consolidating delivery costs across multiple brands helps keep our shipping expenses low—an essential advantage for a growing business. Tortuga isn’t just a logistics provider—they’re a valuable partner in helping startup spirits brands scale”
We Take Care of Logistics Whilst you Build your Brand
